Saab Brand Repositioning

Table of Contents Executive Summary2 Introduction2 chore description3 Analysis3 1 blemish identity4 1.1 instigator sense4 1.2 Key Criteria for Saab to create Brand Awareness in china5 2 Brand Meaning6 2.1 Creating notice implication for Saab7 2.2 Chinese Consumer Behavior8 2.2.1 User profiles9 3 Brand response10 3.1 Saabs marker judgment11 3.2 Saabs brand feeling12 4 Brand relationships12 4.1 Brand Resonance13 4.2 Saabs actual brand resonance13 4.3 twist Brand Loyalty in chinaware14 4.3.1 Identifying the Core Market14 Recommendation16 Bibliography17 APPENDIX19 Executive Summary Since the roaring takeover of Saab by the Dutch car manufacturing Spyker, good results congruity been lacking. The Chinese car constrain Pang Da, has decided to lead Saab by two diametrical ways; to give the parliamentary law a financial snapshot to keep intersection judge and by opening the accession to the Chinese market. However, one reckon is: Saab must formulate a clear brand placement strategy for the Chinese market. In this report, the business unit Saab has been give way and repositioned for the Chinese market, through a strategic brand management.

During the get a line for carried by our consultancy firm, it was seen that consumer preferences are ever-changing and luxury foreign products volition fit in the coming(prenominal) demand, so this report elaborates on the distinctive characteristics of the brand Saab, instruction on their unique drudgery capabilities and analyzing the Chinese consumer mien, forming a balanced brand meaning to visual modality those consumer preferences and change the current painting of the brand perceived by current markets as erstwhile(a) and dull. Finally, the Chinese market has been evaluated on customer relationship consequence: the Chinese consumer can be won by tapping into the consumers ideas and aspirations. In conclusion, there is great authority for Saab in China, since the Chinese consumer behavior is changing positively towards...If you essential to get a ample essay, order it on our website: Ordercustompaper.com

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