Personal Factors of the Consumer

ad hominem Factors of the Consumer Vanessa D. Goins for Professor Fady Sahhar BUSI 520 D13 July 14, 2012 Personal Factors of the Consumer There be many factors that can affect the debaseing process of a consumer, permit us shed just about light on some soulfulnessal factors which influence the buying process of the customer. Personal Factors that influence consumer buy include the consumers age, occupation, economic status, lifestyle, disposition and self-concept. According to Kotler and Armstrong (2001), Consumer buying behavior refers to the buying behavior of the individuals and households who buy goods and services for personalised consumption. Age and manners Cycle typify: Like the fond class the human life turn can confine a significant impact on consumer behavior. The life steering wheel is an orderly series of stages in which the consumer stance and behavioral tendencies burgeon forth and occur because of developing maturity, experience, inco me, and status. Occupation and Income: at once bulk argon very concerned about their mental limn and the status in the society which is a direct exit of their material prosperity. The profession or the occupation a person is in again has an impact on the products they consume.

The status of a person is projected through various symbols like the dress, accessories and possessions. liveness Style: Our life styles are reflected in our personalities and self-concepts, same is the slip with ant consumer. A lifestyle is a persons mode of living as identified by his or activities, interests and opinions. There is a method of measuring a consumers lifesty! le. This method is called as the psychographics, which the compend technique is used to footstep consumer lifestyles-peoples activities, interests and opinions. Then based upon the combinations of these dimensions, consumers are classified. Unlike record typologies, which are difficult to describe measure lifestyle analysis has turn up valuable in segmenting and targeting consumers...If you want to get a blanket(a) essay, order it on our website: OrderCustomPaper.com

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