Market Research

ejection Report: dos selling March 31 2012 Submitted by: Suvansh Srivastava [11DM163] Yuvraj genus Sarda [11DM178] Team 33 Collaborative Project with University of Hertfordshire Students :Introducing a impudently Service in India Submitted to: Prof. Dhruva Chak Area Head, Marketing BIMTECH 1 Table of Contents 1. executive Summary . 3 2. New Service Concept .. 3 3. Analysis of the info from the survey .. 6 4. PESTLE ... 9 5. Porters 5 Forces . 10 6. Segmentation, Tar endureing & Positioning .. 11 7. distinguish Rationale .... 13 8. Launch Plan and innovation scheme Objectives ..... 14 9. Financial Reports .. 17 10. References .... 20 11. collaboration log . 24 2 Executive Summary Cyber store is the junto of a smart phone application and QR posters displaying 300 of the almost bought food product products, which can be purchased any mensuration on the go and delivered or collected in store.

This assistance is targeted towards male and females sr. 20 40 living in and around the New Delhi area. To capture the target market advertising, gross r blushue promotion, public relations, ad hominem selling and direct marketing willing be carried out. The check positioning is to target commuters how have minuscular spare while to carry out grocery shopping, Cyber enclose allows customers to save time delivering great quality fresh say direct to their admittance through an application, a new and strange service to Indian supermarkets. Cyber Store is predicted to repay the Rs. 6400000 loan at two historic period and eight months. To break even a turnover of Rs.12223360 has to be achieved with a profi! t after the loan repayment of Rs.2134160. In range to increase sensation of the service in pains with the launch will be promotional days, radio advertising, leaflets and a website detailing what a QR enroll is, how to download and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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