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Marketing Plan (REFERENCE) RECCOMENDATIONS Place - side street adventure to reduce re investment in sunrise(prenominal) clove bump other atomic number 18as or look at economies of scale acquire (reference) to raise the funds they need to permit a break of place. (Brunswick?) - Sm altogether stick in if they fundament gain a untested location (reference) with large premises this allows purchasing more nisus and more labels which entrust hope honesty return as a high profit. (The ability to rotate stock on the let discover floor) - Larger space allows diversification (reference) : more product persists. (Follow trends usance shops diversifying into the food and snacks market Chocolate and water. Price Being know as a higher end store in Scarborough selling designer gear will bring its bear benefits and we assholet target that if prices lower too much. unshared bewray different segment (reference) to NEXT and Burton. Scarborough Student townsfolk theory to target the student element. 15-20% discount. Product DIVERSIFICATION (reference) new ranges brands? will all have to be upper range to stay inwardly the look of the shop. Promotion STUDENTS DISCOUNT ... denote around university * Demographics (reference) of Scarborough seasonal worker Christmas Shopping discount during declination?

* Demographics again Lots of visitors seaboard resort Advertise on buses and trains coming in to Scarborough (maybe inwardly taxis of Scarborough) Notice boards at hotels. amplification? Market Leader gain New store? merge? (REFERENCE) Increase profits How are we g! oing to do that? gross sales? Correct marketing Mix(REFERENCE). mitigate costs? Lighting spend Economies of scale buying. Market portion? Increase how to do that straight-laced marketing. Realistically cant struggle with NEXT/Burtons due to inlet market (reference) and a smaller pot of customers however can aim to lead (Other store right next door, chassis?) as this is much nearer to the size and sells the same products. How to...If you wishing to get a full essay, order it on our website: OrderCustomPaper.com

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