Marketing Strategy Of Walt Disney World - 1070 Words

Walt Disney once said, â€Å"All our dreams can come true, if we have the courage to pursue them.† Walt Disney was one of the most successful entrepreneurs of all time, a man who took a dream and pursued it, making a worldwide famous company, Walt Disney World. This paper will look at the history, financial situations, and marketing strategy of Walt Disney World. As Walt would say, â€Å"Sit back and enjoy!† In the early 1960s, Walt Disney wanted to give the residents of Eastern United States the opportunity to enjoy the entertainment that was being offered at his California’s Disneyland theme park. Walt and his team the WED Enterprises settled on picking Florida as the new parks location. Florida offered weather that was similar year round, and was already the number one location for tourism. The announcement of the idea was delivered on November 16, 1965 at an Orlando press conference. Sadly, Walt Disney passed in December of 1967, leaving behind his dream for the park. However, President Roy O. Disney, Donn B. Tatum, and E. Cardon Walker, the top three executives for the company carried on the plans to open the new park. After many months of construction and planning, the park held its grand opening October 1, 1971. Since then there have been many additions and openings in the park, new traditions made, parades, and special guests attending. Walt Disney World became a part of the renowned world of entertainment and entertains millions every year. The Walt Disney Company operatesShow MoreRelatedWalt Disneys Corporate Strategy1274 Words   |  6 PagesWalt-Disney Walt-Disney Company’s Corporate Strategy The Walt-Disney’s corporate strategy is to create a professional focused content. The Disney organization takes the newest innovation of technology to create a professional experience in entertainment. For instance, Walt-Disney utilizes innovation to bring the excitement of a carnival to the world. 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